Using New Technologies and Social Media to Collect Qualitative Data
Social and technological changes in the past decade pose both challenges and opportunities for researchers in collecting qualitative data. At FWCO we have embraced new technologies to take advantage of various systems to gather and analyse data. For example, we are the only firm providing consulting and evaluation services that have a dedicated position for social media/communication coordinator. Our capabilities in survey methodology and digital design, and use of interactive data collection platforms and applications, ensures that we meet the requirements of our clients and are able to conduct large scale surveys, including surveys with hard-to-reach groups, in a stipulated time frame and within budget.